Website optimization is optimizing how efficiently your website runs

So how does Mr. WPress go about that?

Folks throw around the term website optimization often in this digital age. But what does that really mean? Simply put, website optimization is the process of making a website run as quickly, smoothly, and efficiently as possible. At Mr. WPress, we focus on three main elements to accomplish that. They are page load times, website content, and responsive design. It may be tempting to think: “if my site has good information, then I don’t need to worry about how well it runs!” Well, you may be surprised. Slow load times could mean losing impatient customers before they even see the content. Or, if your content doesn’t optimally connect with customers, the information may not come through.

The importance of page speed

If your website takes a long time to load, or even takes a long time to load between pages, you may be losing customers. Like we said earlier, some people are simply impatient. Others may think that your slow site detracts from your professional image. Generally, best practices say that a website should load within one second. That’s quick! Improving this is generally done on the level of the code – cleaning it up to run smoothly and without errors. How this plays out varies on a site by site basis. If you’re worried about the page load time element of your website optimization, a free site review may come in handy.

Content optimizations means website optimization

Content is absolutely necessary for connecting with your audience. But more than that, SEO (search engine optimization) makes it easier for that audience to find you! Google and Bing look for specific things when trying to match pages with a user’s search. There are a few easy ways to optimize this, with the plugin Yoast SEO being high on the list. Taking it a step further, Google Analytics can help you understand the demographics of those who are visiting your site. Armed with that, you can go about fine tuning your content to best connect with your audience.

Finally, don’t forget responsive design!

The last element we focus on at Mr. WPress is responsive design. We’ve offered a sneak peek into our responsive design tactics before, and this element of site design is mandatory on every site we build. Responsive design is crucial for ensuring your users have a great experience, no matter where they’re viewing your site. If the page layout breaks down when displaying on smaller phone or tablet screens, that could make it hard for the content to connect with them, if they stick around at all!

Tags: marketing, optimization, SEO, website